Brewco Marketing Group, a company that specializes in experiential marketing that immerses customers in face-to-face interactions, is expanding its operation in Central City.
The company is investing more than $1.26 million to support increased production of mobile marketing vehicles to better serve the company’s growing client base.
What Is Mobile Marketing?
From its headquarters in Central City, Brewco Marketing Group, a 100% employee-owned company, specializes in design, fabrication and management of custom mobile experiences.
Not mobile in the sense of cell phones. Mobile in the sense of “on wheels” – think a bus , van or truck.
Its core business is the design and manufacturing of custom mobile solutions, including SUVs, sprinter vans, buses, containers and expandable trailers.
Brewco’s focus areas for experiences include mobile marketing tours, mobile training classrooms, mobile command centers, mobile office trailers, mobile museums, mobile STEM education labs and other applications.
Brewco also designs and builds custom mobile medical facilities.
“I’m incredibly proud of what we’ve been able to accomplish here at Brewco Marketing Group,” said Brewco President Shane Kennedy. “Through the relentless efforts of our dedicated team, we’ve established partnerships with some of the world’s most trusted brands, including Swedish Match, McDonald’s, LG, Kohler, IBM and many more. It’s truly a special place.”
Brewco, founded in 1997, grew from a Kentucky-based NASCAR team to develop a national presence in the growing experiential marketing arena.
Throughout the years, the company has worked with brands such as Chevrolet, The National Baseball Hall of Fame and Museum, and The Texas Division of Emergency Management.
Brewco maintains facilities in Kentucky, North Carolina, Texas and Tennessee, as well as a location in London, England, employing a total of 233 people across all operations.
“Congratulations to Brewco Marketing Group and everyone in Muhlenberg County on the continued growth of this incredible Kentucky-based company,” said Governor Andy Beshear. “Brewco has grown to become a national leader in mobile marketing. I want to thank the leaders at Brewco for once again investing in Kentucky and creating quality job opportunities for our residents.”
The expansion of the Central City headquarters will create 18 full-time jobs.
These roles include fabrication, front office and touring program.
For more information, visit brewco.com.
