Holley Performance Brands recently announced plans to expand its corporate presence at the Western Kentucky University (WKU) Innovation Campus in Bowling Green.
The expansion will bring Holley’s corporate functions together in a nearly 80,000-square-foot space.
Collaboration And Growth
The expansion of the company’s corporate offices comes as Holley continues its journey to becoming a global leader in high-performance platform solutions for the automotive aftermarket.
The new space provides enhanced opportunities for the Holley teams to collaborate, innovate, unlock new growth and create new value for the enthusiasts it serves.
“Holley has a rich history in Bowling Green, and we are excited to continue our valued partnership with another great hometown institution like WKU,” said Matthew Stevenson, CEO of Holley Performance Brands. “This development supports our ability to invest in our facilities and empower our teams to deliver for our customers, partners, and shareholders, and underscores our deep commitment to this vibrant community. We look forward to strengthening our roots in Bowling Green as we continue to bring innovation, discovery and fun to auto enthusiasts around the world.”
The company’s research and development (R&D) and engineering teams have called the Innovation Campus home since 2021.
The expanded space will add room for Holley’s customer service center, marketing studio, information technology team, and more.
The strategic move provides Holley with access to state-of-the-art facilities and a more collaborative environment, driving growth and innovation with a focus on creating exciting new products and solutions to engage more deeply with a diverse range of performance enthusiasts.
It also reflects Holley’s commitment to its long-term roots in Bowling Green and its ongoing dedication to creating excellent workplaces for its employees.
“The success of Holley Performance Brands is a prime example of the upside potential that Kentucky has to offer,” said Warren County Judge-Executive Doug Gorman. “This dynamic company continues to demonstrate incredible promise and innovation, and we are grateful for their decision to keep and expand their presence in the WKU Innovation Campus. Looking to the future together, this relationship is sure to be a boon for Holley, the Bowling Green area and the commonwealth as a whole.”
Modern Facilities
The exterior facade of Holley’s new space at the Innovation Campus is currently undergoing a significant renovations, including electrical demolition, canopy and storefront demolition and the installation of a new storefront.
The project, which is intended to modernize the appearance and functionality of the new space, is expected to be completed within a few months.
When the renovations and move are complete, Holley Performance Brands will be the largest tenant at the Innovation Campus.
Holley’s expansion and modernization efforts, which have been supported by its relationship with the Bowling Green Area Chamber of Commerce, are a testament to the growing innovation ecosystem in Bowling Green.
“We appreciate Holley Performance Brands’ continued investment in Bowling Green and Warren County, especially considering how integral the motorsports sector is to our community brand,” said Chamber President and CEO Ron Bunch. “We have had the honor of working with the Holley team on a number of growth projects through the years. We are especially excited about what will now be possible, after recommending the WKU Innovation Campus as a location for the R&D, Engineering, and now headquarters functions. Dr. Caboni’s passion for what the Innovation Campus can become is producing an environment that benefits our existing companies and attracts new companies to our area.”
The WKU Innovation Campus is a 280,000 square-foot facility serving as the central hub for passion and creativity where people, ideas, and talent are connected to the business resources needed to support the region’s growing business ecosystem.
For more information, visit wku.edu/innovation.
