VisitLEX was recently honored for a successful year of tourism programming, bringing home multiple awards at this year’s Kentucky Travel Industry Association’s (KTIA) Traverse Awards.
VisitLEX was awarded with a total of 12 medals for its innovative marketing and public relations campaigns.
Putting Lexington On The Map
The KTIA Traverse Awards honor the talent, creativity, and effectiveness of its members’ marketing and public relations efforts.
VisitLEX earned the Award of Distinction – Division C for the Spring Campaign, Bet You Thought.
This top honor, awarded to only one Convention Visitors Bureau per budget category, is one of the most coveted accolades presented at the event.
The public relations initiative, Hey Aliens! Look at Lexington, won a gold award.
This campaign was designed to highlight travel to Lexington in a fun way by highlighting STEM initiatives and education and the iconic Kentucky Horse Park, which generated global buzz.
“Our talented and dedicated team at VisitLEX is truly passionate about showcasing the best of Lexington,” said Mary Quinn Ramer, President of VisitLEX. “These awards reflect the dedication of our marketing and sales teams, as well as the unique attractions that make Lexington a special place for both visitors and locals.”
The full list of VisitLEX Awards include:
Awards of Distinction – Division C
Marketing Campaign: Spring Campaign – “Bet You Thought”
Gold
PR Initiative: Hey Aliens! Look at Lexington
Marketing Campaign: Bourbonland
Marketing Campaign: Leisure Campaign – “Bet You Thought”
Silver
Specialty Item: Puppy Snuggle Lounge
Marketing Campaign: “Follow” the Big BIue Horse UK Activation
OOH: ASAE Atlanta
Destination Management: LEX For Good
Bronze
PR Initiative: Moore Horsey
Digital: Follower Acquisition Campaign
Video: Meetings Sizzle Video
PR Initiative: Hank the Horse & Meeting Planners International, World Education Congress
For more information about VisitLEX, check out their website at visitlex.com.
